EXPERTISE:

  • Creative Leadership

  • Bold & Innovative Marketing Strategies

  • Emmy Award Winning Writer

  • Quality Communication & Problem Solving

  • Competitive Spirit

EXPERIENCE:

CBS Entertainment  |  VP, 360 Creative Director  |  2016 to 2024

  • Oversaw the creative direction of 360 Creative Campaigns for CBS Television on all consumer platforms. Led and inspired an Emmy award winning team through strategic marketing planning, budgeting, ideation and creative execution.

CBS Entertainment  |  Creative Director  |  2010 to 2016

  • Oversaw the creative direction of Comedy, Reality and Dramatic On-Air Promos, Network Image, Branding Shoots and Upfront Presentations for America's Most Watched Network

OWN: The Oprah Winfrey Network  |  Creative Director  |  2009 - 2010

  • Developed a creative style, tone and strategy for the emerging OWN’s On-Air branding and messaging. Led and directed the creative development of original short form content for On-Air, Online, Integrated Marketing and Ad- Sales.

Nickelodeon Preschool Brand Creative  |  Interim Director, On-Air Promotions  |  2008

  • Oversaw creative development of promotional campaigns, network branding and cross -promotional marketing initiatives. Led and inspired staff of writers, producers, editors and graphic designers.

Food Network  |  Creative Director  |  2006 - 2008

  • Led an in-house staff of writers, producers, editors and graphic designers. Wrote and directed marketing led campaigns, shoots and integrated developments with Food Network Talent.

Nickelodeon Preschool Brand Creative  |  Sr. Writer/Producer/Director  |  2005 - 2006

  • Conceptualized, wrote, produced, and directed on-air promotional campaigns for Nick Jr.

MTV On-Air Promotion  |  Sr. Writer/Producer/Director  |  1999 - 2004

  • Conceptualized, Wrote, and Produced On-Air Promotions, Image and Film Campaigns for MTV, MTVU and MTV2.

Isle of MTV, Paradise Island, Bahamas  |  Writer  |  1999

  • Staff writer for MTV's highest rated summer programming.

Comedy Central: Comics Come Home V  |  Production Manager  |  1999

  • Oversaw and managed all aspects of production for Denis Leary's live to tape stand-up special.

MTV Networks Production Management  |  Production Manager  |  1995 - 1998

  • The RuPaul Show, VH1 Honors, VH1 Fashion Awards, MTV Video Music Awards, MTV Fashion Awards, Big 80’s, Lift Ticket to Ride, Fairway to Heaven, Grammy’s Live Remotes, Rock ‘N Roll Hall of Fame.

EDUCATION:

  • B.A. Theater, 1994 Buffalo State College, Buffalo, NY